Whether it’s because of taste, variety, or convenience, pizza still remains one of the most popular foods on the planet. Today’s consumers want more than just the standard tomato sauce and cheese; they demand customized versions that fit their dietary needs and cravings. This is in fact what is currently driving the global pizza market, and is encouraging restaurants and vendors to be more creative in order to stay ahead of the curve. Also, with a growing interest in health and nutrition across the globe due to increased awareness and internet penetration, consumers are now almost equally as interested in what is in their pizza as how it tastes. Popular requests include pizza made with gluten-free crust, and vegan pizza.
The global pizza market is highly competitive and includes both local pizza shops and large franchises. Millenials are the main target, but since nearly 77% prefer natural ingredients, this can make things more challenging for production given the higher cost of fresh food and rising cost of raw materials. That being said, according to analysts at Technavio, the global pizza market, which was valued at nearly $141 billion in 2015, is expected to reach nearly $169 billion by 2020, growing at a CAGR of 3.68%.
Key Vendors in the Global Pizza Market
Boston Pizza
Boston Pizza is Canada’s No. 1 casual dining brand with more than 365 restaurants in Canada serving more than 100 unique and delicious menu items such as gourmet pizzas and pastas, juicy burgers and our famous BP wings. Annually, Boston Pizza serves more than 40 million guests, and in 2014 achieved system-wide sales that surpassed $1 billion.
California Pizza Kitchen
California Pizza Kitchen, known within the food industry as CPK, is a polished casual dining restaurant chain that specializes in California-style pizza. The restaurant was started in 1985 by attorneys Rick Rosenfield and Larry Flax in Beverly Hills, California, United States. The California Pizza Kitchen chain is widely known for its innovative and nontraditional pizzas, such as the “Original BBQ Chicken Pizza”, BLT, Thai Chicken, and Jamaican Jerk Chicken pizzas.
Domino’s
Domino’s Pizza is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan. Founded in 1960, Domino’s is the second-largest franchised pizza chain in the United States after Pizza Hut in 81 countries.
Papa John’s
Papa John’s Pizza is an American restaurant company. It runs the third largest take-out and pizza delivery restaurant chain in the world, with headquarters in Jeffersontown, Kentucky, a suburb of Louisville.
Papa Murphy’s
Papa Murphy’s, a business based in Vancouver, Washington, United States, is a take-and-bake pizza company. It began in 1995 as the merger of two take-and-bake pizza companies: Papa Aldo’s Pizza and Murphy’s Pizza. The company and its franchisees operate more than 1,300 outlets in the United States and Canada. Papa Murphy’s is the fifth-largest pizza chain in the United States
Telepizza
Telepizza is a pizza restaurant chain that operates in Spain, some Spanish-speaking countries and in countries of the European Union. It was founded in 1987 with capital from Galicia and Madrid, the Galician segment would leave in 1989 to create Pizza Móvil.
The Little Caesar’s
Little Caesars is the third-largest pizza chain in the United States, behind Pizza Hut and Domino’s Pizza. The Little Caesars headquarters is located in the Fox Theatre building in Downtown Detroit, Michigan.
Yum! Brands
Yum! Brands, Inc., or Yum! and formerly Tricon Global Restaurants, Inc., is an American fast food company. A Fortune 500 corporation, Yum operates the licensed brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide. Prior to 2011, Yum! also owned Long John Silver’s and A&W Restaurants.
Other Prominent Vendors
Chuck E. Cheese’s
Chuck E. Cheese’s is a chain of American family entertainment centers and restaurants. The chain is the primary brand of CEC Entertainment, Inc. and is headquartered in Irving, Texas. The establishment serves pizza and other menu items, complemented by arcade games, amusement rides, and animatronic displays as a focus of entertainment for the entire family.
Cicis
Cicis (formerly titled CiCi’s Pizza) is an American buffet restaurant chain based in Coppell, Texas, specializing in pizza. There are approximately 500 franchised and corporately owned restaurants in 35 states. In November 2015, the company began a new marketing campaign which included the renaming of the company to Cicis, along with the addition of a new logo and redesigned website.
Godfather’s Pizza
Godfather’s Pizza is a privately owned restaurant chain headquartered in Omaha, Nebraska, that operates fast casual Italian franchises. In addition to their fast casual franchise locations, they also operate many Pizza Express Bars.
Hungry Howie
Hungry Howie’s Pizza, Inc. is the 11th largest pizza chain in the United States, with 575 locations. Its products include pizza, calzone-style subs, chicken wings and tenders, bread, and salads. The corporation headquarters is located in Madison Heights, Michigan in Metro Detroit.
Marco’s Pizza
Marco’s Pizza, operated by Marco’s Franchising, LLC, is a restaurant chain and interstate franchise based in Toledo, Ohio that specializes in Italian-American cuisine. As of 2016, over 700 franchised Marco’s Pizza locations are operated in 35 states as well as the Bahamas, Puerto Rico, and India.
Mellow Mushroom
Mellow Mushroom Pizza Bakers is a pizzeria that was established in Atlanta, Georgia in 1974 and operates as a restaurant franchise with over 150 locations throughout the United States. Its headquarters are in unincorporated Fulton County, Georgia. Mellow Mushroom specializes in pizza, but also serves calzones, hoagies, salads, and appetizers.
Pizza Capers
Pizza Capers is an Australian fast food chain specializing in pizza, based in Queensland. Pizza Capers has over 110 stores throughout Australia, located in the Australian Capital Territory (ACT), New South Wales, Queensland, South Australia, Tasmania and Victoria. The company has also expanded into Singapore. Pizza Capers offers delivery in addition to in-store pick up of pizzas.
Pizza Delight
Pizza Delight is a Canadian pizza restaurant franchise. Founded in 1968 in Shediac, New Brunswick, its head offices are now located in the nearby city of Moncton. The restaurant serves mainly Pizza, Pasta, Salads. Today it has over 95 restaurants, and operates in Ontario, Quebec, and Atlantic Canada.
PizzaExpress
PizzaExpress is a restaurant group with over 400 restaurants across the United Kingdom and 40 overseas in Europe, Hong Kong, India and the Middle East. In July 2014 the group was sold to the China-based private equity firm Hony Capital in a deal worth £900 million ($1.54 billion).
Pizza Nova
Pizza Nova Take Out Ltd., doing business as Pizza Nova, is a Canadian franchise chain of pizza restaurants headquartered in Scarborough, Toronto. It was founded in 1963.
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