Watching your favourite movies, shows, and sporting events on a TV that has four times the resolution of HD TV is an incredible experience that brings a whole new dimension to entertainment. You don’t have to worry about pixilation, knowing the images on your screen will always be crystal clear. What started as just a novelty with very few content options, 4K2K TV is now making its way into the mainstream.
Related: who are the top HD STB manufacturers?
4K2K TV marks the most significant transformation of TV since FHD TVs, which is a huge reason why the market is gaining traction and will continue to do so in the coming years. This is further driven by the fact that FHD TVs, the upgraded version of HD TVs, don’t provide enough differentiation when compared with their older counterparts. As the demand for 4K2K TV continues to increase as does the awareness surrounding the technology, 4K2K TV will eventually become more affordable and thus a part of the average consumer’s household. In fact, shipments are estimated to reach 207 million units in less than five years, and analysts at Technavio predict that the Global 4K2K TV market will see a CAGR of 33.81% by 2020.
Another key market driver is the accessibility of 3D and 4K content through streaming. Streaming has become increasingly popular in today’s world for a number of reasons, including diversity in content and overall cost-effectiveness. Netflix and Amazon are known as the trailblazers of paid 4K streaming services, and the number of companies offering this kind of content will only continue to grow as they strive to maintain relevancy and be able to satisfy the increasing number of 4K2K TV customers.
China and the US are leading the 4K2K TV market, and both countries are poised to see a rise in adoption rates of the technology. Key vendors include Hisense, LG Electronics, Panasonic, Samsung, and Sony. With an increased demand for larger screens, coupled with greater per capita income in countries like China and India, it seems that there is quite a future ahead for 4K2K TVs.
